Product, research, and design cases showcasing my process and decisions.
Product, Design, Research
Redesign and implementation of the main consumer surfaces in Duo AI — sign-in, agents, header, sidebar, and light mode — taken from Figma to code using Claude Code.
Research, Data, Strategy
Mapped the complete Hotmart Club creator journey using Jobs To Be Done methodology. The goal: identify experience gaps and improvement opportunities across the entire platform (30M+ users).
Platform where anyone can create custom AI assistants. I designed the Studio — the creation tool — and the end-user chat experience.
AI-powered analytics platform for content creators. Turns performance signals into actionable insights that separate content problems from algorithm problems.
Design, Prototyping, Testing
4-day sprint to solve a personalization pain point. Prototype validated within the week, shipped to production in 1 month.
Centralized feedback system (CSAT, NPS, support tickets) with dynamic dashboards. Became the primary input for backlog prioritization across product teams.
Web and mobile app for Instituto Sonho Grande: helps public school managers and education departments track and prevent school dropout, with risk data visualization and concrete follow-up actions.
Complete redesign of a vehicle tracking mobile app. Usability improvements, visual overhaul, and expanded feature set.