Product, research, and design cases showcasing my process and decisions.
Product, Design, Research
Platform where anyone can create custom AI assistants. I designed the Studio — the creation tool — and the end-user chat experience.
AI-powered analytics platform for content creators. Turns performance signals into actionable insights that separate content problems from algorithm problems.
Design, Prototyping, Testing
4-day sprint to solve a personalization pain point. Prototype validated within the week, shipped to production in 1 month.
Research, Data, Strategy
Centralized feedback system (CSAT, NPS, support tickets) with dynamic dashboards. Became the primary input for backlog prioritization across product teams.
Complete redesign of a vehicle tracking mobile app. Usability improvements, visual overhaul, and expanded feature set.